Bubble & Beyond
Here’s how we increased engagement, decreased response time, and generated more high quality leads.
Bubble & Beyond
Bubble & Beyond
About the Project
‘Bubble & Beyond’ is a leading independent online retailer of Luxury and premium Home furnishings. Founded by industry experts who specialize in interior design. From Mid-century design to Scandinavian Contemporary, we stock the finest pieces inspired by the most prestigious designers.
Bubble & Beyond has a well-established reputation for providing premium home living at affordable pricing. The team at Bubble & Beyond carefully selects pieces using only the finest materials, hand-made to the highest quality.
"This was our fastest growing and highest converting lead channels by now!"
Bubble & Beyond has a well established reputation for providing premium home living at affordable pricing. The team at Bubble & Beyond carefully select pieces using only the finest materials, hand made to the highest quality.
iT START WITH A CALL
I had the pleasure of being contacted by Robert Jack, who was very clear about his needs, which was a great advantage. He wanted each product on his website to have a high ranking on Google, so I assessed the website and realized that it needed to be restructured. Since the website sells expensive furniture, it’s essential to create a good impression as the audience is composed of serious people who are willing to invest significant amounts of money.
Therefore, the first problems that needed to be addressed were the usability of the website and its first impression. Additionally, I discovered several technical SEO issues that were hindering its visibility online. As I was approached to focus on each product, I made sure to address these issues while improving the ranking of each product on Google.
The Objectives
- First making sure the design is eye-catching and user-friendly for the visitors.
- Perform an in-depth SEO audit , Listing all the SEO related errors
- Then making sure each products are optimized specifically with ideal Keywords
- Making sure the company’s location is found on Google map
- Circulate a lot of social proof, including reviews, testimonials, awards, certifications, and stats
- In conclusion, the primary objective is to make sure the website is found on top of Google and increase conversion.
The Solution
To optimize the website for SEO and improve its ranking on Google, I began by working on the design to ensure it was visually appealing and user-friendly. While the design was overall good, I made some small tweaks and used high-quality images to create a positive first impression. I also ensured that the navbar and color scheme were in alignment.
Next, I focused on optimizing the website for search engines. I made sure to place the main keyword, which is the brand name “Bubble and Beyond,” throughout the website in a strategic manner to improve its ranking on Google. I also submitted the website to Google Maps to increase its validity and help with ranking.
To address any immediate SEO-related errors, I fixed the title, description, and other issues that required attention.
However, I also understood that SEO is a gradual process, so I continued to create backlinks and optimize each product over an extended period of time to further improve the website’s visibility on search engines.
As a result of these efforts, the website was able to achieve a high ranking on Google, resulting in increased traffic, engagement, and ultimately, more conversions and revenue for the company.
Results Recap
- Had over 7,000 conversations
- Increased website chat engagement by 300%
- Cut their response time by 450%, and
- Increased live chat lead volume by 625% (per month)
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Created $1 million in pipeline
- Increased live chat lead volume by 625% (per month)
- Cut their response time by 450%, and
- Created $1 million in pipeline
- Had over 7,000 conversations
- Increased website chat engagement by 300%
Final Thought
The Bubble and Beyond is now occupies the first page of Google for it’s brand name with it’s location .
By implementing these strategies, the primary objective of the project was achieved.
The website was able to secure a top ranking on Google search engine results pages, resulting in increased traffic and engagement. Additionally, the project team’s efforts on conversion optimization resulted in a boost in the company’s sales and revenue.
As I said, it’s all about a plan and a strategy for a long forward …
(Much detailed could not be shared for time being , Will be updated)